WHY CHOOSE KINDLING TRUSTED UK FRANCHISE CONSULTANTS
We’re not just here to help you franchise—we’re here to help you do it the right way. At Kindling, we specialise in turning ambitious business owners into successful franchisors with practical support, strategic franchise advice, lead handling and marketing that works. We are proud to do it differently.
WHY WE'RE ONE OF THE BEST FRANCHISE CONSULTANTS IN THE UK
two decades of real cutting-edge experience of franchising
Our founder, Andrew Walters, has been a creative driving force in the franchise industry for nearly 20 years, with experience shared between the UK & North America. An advocate and pioneer in International franchising, his exceptional pedigree of growing brands both domestically and globally makes Kindling one of the UK's best franchise consultants.
Over his career, Andrew has been a Director of UK franchise superbrands Pitman Training and most recently Stagecoach Performing Arts, playing a leading role in their expansion and continuing success.
Since our launch in 2021, Kindling have rapidly become one of the most respected and sought after franchise consulting firms in the UK with nearly 100 happy Franchise clients of all shapes and size.
SAY NO TO
LAZY CONSULTING!
Our experience extends far outside of the Franchising world, and we understand Franchising intrinsically – for both its positives and its faults. As a model it is wonderfully flexible, but it’s not right for everyone and there may be other models that are more appropriate. Whether that is organic expansion, licensing, joint venture to name but a few. We believe in a unique approach for all and will not force our clients down any lazy path – simply because that is how Franchising has always been done.
Downloading basic templates from the internet or following generic advice simply doesn’t work, you need to fundamentally build a franchise that inspires.
Every client we work with will get a custom Franchise operation that reflects them, their brand values and personalities with a Franchise model that fits to that – and not the other way around!
DIFFERENCES BETWEEN FRANCHISE CONSULTANTS
Not all franchise consultants are created equally - there are some great ones out there, but we like to think we lead that pack.
What you'll often get
Off-the-shelf boiler-plate franchise packages
Heavy focus just on documents
Basic templates to complete yourself
Minimal input on brand or storytelling
Passed off to a junior or inexperienced consultant
Unrealistic franchise recruitment promises
Consultancy from a distance
Advice that ends at launch
Transactional mindset
What you get with Kindling
Bespoke strategies tailored to your business
Balanced focus on brand, commercials, and operations
Creative, strategic documents written from scratch for you
Collaborative brand-led approach that builds long-term value
20 years of real franchising experience at every step
Honest advice and support to do it the right way
Collaborative, transparent partnerships
Ongoing support
We act like a strategic partner, not a supplier
A DIFFERENT APPROACH TO FRANCHISE RECRUITMENT
The best franchise brands in the UK handle their recruitment in-house — because no one can sell their business better than they can. That’s why, unlike other consultants, we don’t claim to “do it all for you.” Instead, we take a collaborative approach, managing and qualifying all initial enquiries while coaching and supporting you through every stage of the process.
What that means is you stay in control of the conversation — sharing your vision directly with prospective franchisees — while we take care of the leg work, the systems, structure, and strategy that make recruitment smooth, consistent, and successful.
What this means is...
The gift of time, as we handle enquiries for you
Support when the learning curve is steepest
Advice with where to spend your hard earned marketing fund - not wasted on old fashioned websites
HOW TO CHOOSE A FRANCHISE CONSULTANT
and why kindling stand out
Choosing a franchise consultant is a big decision. The right partner will do more than guide you — they’ll shape your future success. Here’s what to look for...
1. experience and expertise across the franchise lifecycle
A good consultant should have many years of experience and understand franchising end-to-end — from concept development and legal structures to recruitment and marketing. At Kindling, we’ve built and scaled franchise brands ourselves, so we don't just advise — we implement strategies that work in the real world.
2. custom franchise models, not templated
Many consultants offer cookie-cutter packages that overlook the nuances of your business. Ensure your consultant takes a different approach. We don’t believe in one-size-fits-all. Every franchise brand we support gets a bespoke strategy, built around your goals, your audience, and your operational strengths.
3. brand-led thinking
Franchising isn't just about systems — it’s about story, identity, and long-term relevance. When done well they should put brand strategy at the heart of everything, ensuring your franchise offer isn’t just scalable, but compelling and culturally resonant.
4. transparency and collaboration
Franchise consultancy is a partnership, not a transaction. That’s why we operate with openness, clear pricing, and a collaborative mindset. When you work with Kindling, you’re not buying a service — you’re gaining a strategic partner who cares about your business like it’s their own.
5. real commercial insight
We bring commercial rigour to every project. From pricing models to market positioning, we apply business logic, not just franchise theory. Our goal is to help you create a franchise model that’s attractive, sustainable, and primed for growth.
WIDELY RESPECTED MEMBERS OF THE UK FRANCHISE COMMUNITY
Ask any Franchisor what the best thing about the Franchise industry is, and you'll get one answer that far outstrips the others. It's the community of Franchisors, Franchisees and Suppliers - all pulling together, sharing and collaborating. It's truly special and why we are active participants in it.
As a UK franchise consulting firm accredited by the British Franchise Association (bfa), we have consistently proven to demonstrate the highest standards of care and quality for all of our Franchisor clients. We maintain a commitment to working in the right way, and with the best brands, in order to promote the industry both ethically and effectively.
THE BEST STRATEGIC FRANCHISE SUPPORT PARTNERS IN THE INDUSTRY
Franchising a business requires a joined up strategy, and our role as consultants is to bring in modern, best practice at the right time. Driven by our partners, and their best in class tech we look at every element of your business that will drive success.
We are part of a wider network which believes in collective ambition, knowledge sharing, support and best practice. As part of this we have access to a wide range of suppliers and peers that we can utilise to help grow your business.
Digital Operations Manual & Communications platform - Our social online platform and the central hub of your workspace. A place to house your manuals and tech that helps you to maintain control of your concept and strengthen communication
Website & Digital Support - Having a great website is vital for a successful franchise. That's why we work with the 5 star rated and UK's longest running digital marketing franchise to design and deliver amazing sites whenever needed
Territory Mapping & Strategy - Long standing BFA stalwarts Atlas provide strategic guidance and support to help our clients understand their demographic and to build franchise territories that will ensure franchisee success and maximise your long term growth
Territory Mapping - One of the fastest growing and most widely respected suppliers in the industry. Theis state of the art territory mapping solution provides insight, competitor analysis and guidance on how to properly locate your franchisees
Booking & Franchise Management Platform - Industry leading booking tech to streamlines operation, training, and performance tracking for franchisors. It offers real-time insights, automated workflows, and tools to support network growth and compliance.
Working with accredited lawyers is an absolute must for us. We have worked with all of the best franchise law firms in the UK and can provide recommendations based on your industry and their expertise.