WANT TO EXPLORE INTERNATIONAL FRANCHISING, OR BRING YOUR FRANCHISE BRAND TO THE UK?
Franchise international expansion is complex, but the reward can be transformative. At Kindling, we’ve spent close to 20 years guiding brands through successful global journeys. Whether you're a UK franchisor entering new territories or an overseas brand seeking UK partners, our tailored support helps you grow safely, smartly, and swiftly.
WHY KINDLING IS YOUR TRUSTED GLOBAL FRANCHISE CONSULTANT
two decades of global franchise expertise
We've launched brands in over 20 countries—understanding what makes expansions work... and what can derail them.
in-depth franchise law knowledge
Regulations differ wildly across borders. Our experience across both mature and emerging markets ensures you're compliant, protected, and fully informed.
respected industry authority
Founder Andrew Walters is a seasoned international franchise consulting expert, trusted by global brands for market entry, reboot strategies, and high-stakes expansions.
straight-talking advice
We’ll tell you when to go—and when to wait. Your readiness matters most.
local market insight & specialist network
From Kansas to Kuala Lumpur, we help identify strategic markets and connect you with vetted local partners—from legal counsel to marketing experts.
“I find him to be both commercial but importantly fair and balanced. He also sees the long term bigger picture, rather than the short term quick win strategy that some businesses seek to adopt. He has significant "hands on" international franchise expansion experience, which a number of others claim but don't genuinely have, and therefore I would recommend him to businesses looking at franchising internationally.”
Graeme Payne, Partner, BIRD & BIRD LLP
HOW TO FRANCHISE YOUR BUSINESS INTERNATIONALLY
franchise strategy
Choose the right international model: Master Franchise, Area Development, Direct Franchise, Licensing, or Joint Venture. We evaluate your fit and structure a scalable plan and can help you to negotiate the right deals.
strategic market entry planning
Before accepting international deals, you need clarity. We help you to target specific markets and evaluate costs, risks, and operational challenges to ensure long-term success.
franchise partner selection & onboarding
From partner profiling and recruitment to training and brand alignment, we guide you through launch and ongoing support.
legal & compliance support
Leverage our global legal network to secure franchise agreements, meet local statutory requirements, and protect intellectual property.
support for overseas brands entering the UK
As knowledgeable and approachable UK-based franchise consultants for international expansion, we can help you to refine your model and enter the UK franchise market
WHERE WE’VE HELPED BRANDS WITH FRANCHISING OVERSEAS
We’ve advised brands across every continent—from North America to Asia, Europe to Australia—tailoring growth strategies to each region’s unique opportunities and challenges.
HOW TO FRANCHISE A BUSINESS INTERNATIONALLY
Think smart and play the long game
If I could give one bit of advice to any aspiring global franchisor, it would be to take a breath and think strategically before you accept that big cheque from that intriguing International prospect. Are you ready for it, do you understand the costs and the challenges of making it succeed?
Unfortunately, I have seen many International franchisors fall flat at this stage, where a more strategic and considered approach would have borne fruit.
we are all about building networks - not planting flags!